Introduction to Qualitative Research

Question: Why L'oral Spend Most in Advertising? Answer: 1.0 Research Topic Why L'oral Spend Most in Advertising 1.1 Research Problem Statement There are many leading companies such as L'ORAL, PepsiCo, Wal-Mart, and HP etc. are investing significantly towards their marketing, promotion and advertising activities. According to many academic research and market studies, advertising is one of the most convenient ways of reaching the customers for promoting products or services (Wang, 2015). There is no doubt that these companies are able to lead the market due to the major support from their marketing and advertisement activities. However, the key question or the problem of the current study is to justify whether these companies still need to invest largely towards their marketing and advertising campaigns, as they are already dominating the market (George Lord, 2015). Marketing and advertisement related costs are usually separated from the manufacturing or production costs. In addition, a company operating within a monopoly environment may not require investing largely towards marketing and advertising campaigns. However, to understand the problem statement clearly, it is essential to understand the key benefits or features or advertising and marketing (Vasudevan, 2015). As motioned earlier, marketing is the sophisticated medium to communicate with the customers effectively. The companies may use such activities to promote new products or services, or to inform the customers regarding their additional offerings. Similarly, many companies may choose such activities to enforce or to encourage the customers to become used of their products or services (Spears et al. 2015). Now, the management of L'ORAL has been able to maintain effective communication with their customers. The company has been able to enhance their market share and to establish a strong brand throughout the world (Rawat et al. 2015). Similarly, the company is also getting huge customer responses against their successful product launching through marketing and advertising campaigns. However, the management of L'ORAL is still planning to invest largely on advertising after achieve massive success throughout the world. L'ORAL spends down 2% to $2.2 Billion last year. However, the amount is still big enough to cut off significant chunk from the profit and revenue of the company. The current research focuses on the importance of continuing marketing and advertising campaigns. There are many rivals of L'ORAL such as Revlon, Avon, Unilever, Procter Gamble, etc. are operating within all the large markets, where L'ORAL is still dominating. However, these competitors have the potential and organizational capability to beat L'ORAL and take over the leading position. In addition, these competitors may largely affect the market share, profitability and revenue of L'ORAL. Therefore, it has become essential for the management of L'ORAL to implement new strategies for gaining competitive advantages and for safeguarding their leading position in the market. According to many research, marketing and advertising activities are the most suitable strategies for retaining the existing successes and for gaining long-term sustainable growth (Barve et al. 2015). 1.2 Significance of Qualitative Research Methodology Qualitative Research can be useful for the current research to evaluate the problem statement. Qualitative Research is a broad term relating to analytical strategies and systems depicted as ethnographic, field, naturalistic, anthropological or spectator research. This kind of examination gives accentuation on the benefit of looking on variables in their characteristic setting where they are ordinarily found. Thorough information is gathered by open-finished inquiries giving direct citations (Krathwohl, 2009). The questioner assumes a basic part in the examination. Qualitative research is presently being used in distinctive fields or territory of control. This is ordinarily utilized by analysts as a part of social occasion information. This sort of examination incorporates the encounters of scientists through systems like contextual investigations, interviews, individual perceptions and center gatherings. Instances subjective examination system is being censured by some. Before making your own particular avocations, it is best to measure the preferences and drawbacks of Qualitative Research (Creswell Creswell, 2013). 2.0 Purpose of the Research Effort To evaluate the importance of Advertising To assess the importance of continuing marketing and advertising activities To determine the consequences of limiting marketing and advertising activities 3.0 Research Questions How much the company L'ORAL has invested towards marketing and advertising? What are the strategies the company L'ORAL is going to implement for their marketing and advertising? Why the company L'ORAL is still investing significantly towards marketing and advertising? 4.0 Research Design Descriptive research design is suitable for the current research along with qualitative methodology. This exploration is the most generally utilized and the fundamental explanation behind doing expressive examination is to recognize the reason for something that is going on. Case in point, this examination could be utilized as a part of request to figure out what age gathering is purchasing a specific brand of L'ORAL, whether an organization's varies between geological areas or to find what number of contenders an organization has in their commercial center (Creswell Creswell, 2013). Nonetheless, if the exploration is to return valuable results, whoever is directing the examination must conform to strict examination prerequisites keeping in mind the end goal to acquire the most precise figures/results conceivable (Krathwohl, 2009). 5.0 Justifying Research Methodology and Research Design Descriptive research design is ideal for the current research and flow of research as investigating the significance of continuing marketing and advertising can undoubtedly be resolved. The current research has clear arrangement of objectives, which is another explanation for the determination of descriptive design. Explanatory design is not proper for the current research as it is not suitable for understanding the significance of continuing marketing and advertising (Creswell, 2013). 5.1 Quantitative Methodology, Qualitative Methodology and Mixed Methodology Quantitative Methodology Qualitative Methodology Mixed Methodology Objective To appraise information and allocating the outcome from a research sample to the number of research participants To determine the occurrence of different viewpoints and conclusions in a picked example Qualitative Research is utilized for investigating a few discoveries additionally (Ritchie et al. 2013) To pick up a comprehension of basic reasons and motivations To offer better knowledge towards the issues, producing opinions and/or theories for later quantitative investigation To disclose common patterns within thought and behavior The expression, "Mixed Methodology" for the most part alludes to settings in which a scientist gathers, breaks down, and coordinates both subjective and quantitative information inside of a solitary study or longitudinal system of request. This workshop will highlight the principle components of such a way to deal with experimental exploration, and in addition the focal points that blended routines give as far as more noteworthy bits of knowledge on fascinating wonders in the social, behavioral, and wellbeing sciences. Sample Normally an expansive number of cases communicating towards the number of research participants in interests and randomly select respondents In general, it is used in very few non-illustrative researches. Research participants chose to convince a given amount (Silverman, 2013) Data Collection Organized strategies, for example, online surveys, phone interviews (Miller, 2012) Unstructured or semi-organized methods e.g. singular profundity meetings or gathering examinations Data Analysis Measurable information is for the most part as classifications. Discoveries are convincing and typically spellbinding in nature Non-Statistical Outcome Used to prescribe a last strategy Various researches are not realistic and cannot be exploiting for making speculations regarding the amount of sample population in hobby. Build up a commencement consideration and base for further choice of conducting the research (Bryman, Bell, 2015) Reference List Barve, G., Sood, A., Nithya, S., Virmani, T. (2015). Effects of Advertising on Youth (Age Group of 13-19 Years Age).J Mass Communicat Journalism,5(260), 2 Bryman, A., Bell, E. (2015).Business research methods. Oxford university press Creswell, J. W. (2013).Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications Creswell, J., Creswell, J. (2013). Qualitative inquiry and research design. Los Angeles: SAGE Publications George, R. J., Lord, J. B. (2015). Supermarket Promotional Strategies: Whats Hot and Whats Not. 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